Search-term audit & restructuring
Cut job-seeker and DIY traffic, isolate high-intent terms such as drawings, materials and tolerances.
Fast growth
Ads are not the problem — attribution is
Many exporters dare not stop ads but also dare not scale them, because nobody knows which keyword, creative or region actually produced orders. We connect ad data to CRM deals and feed real conversions back to the platforms.
1/6Marketing cost down to one-sixth, one client
-70%Reduction in cost per inquiry
2months to ¥10M revenue, one client
Sound familiar?
We have seen these before
Clicks but no inquiries, and no idea which search terms ate the budget
Creative fatigues in two to three weeks and reshoots are expensive
ROI is unclear, so scaling or pausing feels like a gamble
Ad platforms and CRM do not talk to each other
How it works
What we actually do
CRM conversion upload
Upload real inquiries and deals so algorithms learn what a good customer looks like.
Modular creative refresh
Break creative into visual, copy, CTA and audience blocks — rotate one per week.
Landing page optimisation
Ad promise and landing page message matched exactly to reduce post-click drop-off.
Cross-platform synergy
Google captures active search demand while Facebook educates the category; budget follows contribution.
Budget & bidding control
Weekly tuning, with written rationale before any major change.
What you get
What lands in your hands
- Account audit and structural rebuild
- Keyword, audience and creative strategy
- Daily optimisation and bid management
- Weekly reports and monthly ROI review
FAQ
Questions you probably have
What is the minimum budget worth managing?
For Google Search, I recommend at least around RMB 10,000 per month per account — below that there is not enough signal to optimise.
How fast are results?
Paid is the fastest channel. After restructuring, cost per inquiry usually moves within two to four weeks and stabilises over one to two months.
Keep exploring
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Learn more
Free audit
Tell me your product and target market
You get a free keyword opportunity review, a website health check, and a practical growth plan. No script, just the real problems.
Ji Ping · +86 159 0147 6874
gaojiping@xhlmarketing.com
Beijing, China · Serving exporters worldwide
