Content strategy & pillars
Five rotating pillars: industry insight, factory capability, certifications, cases and team culture.
Awareness
When buyers vet you, they check your social first
Plenty of export brands have a home page that has not been touched in six months. The buyer opens it and wonders whether the company is still alive. Social is not advertising — it is continuous proof you are expert, active and real.
1M+Followers, benchmark client
2500+Social lead-form submissions
7Platforms covered
Sound familiar?
We have seen these before
Inactive profiles make the business look dormant
Only product photos, no engagement
No idea what content actually helps a buyer
Too many platforms, not enough people
How it works
What we actually do
Seven platforms covered
Facebook, Instagram, LinkedIn, TikTok, YouTube, X and Pinterest, chosen by market.
Industrialised creative production
Images, short video and factory footage produced from shared scripts and templates.
Engagement & DM handling
Comments and DMs handled centrally, leads pushed into CRM.
Handoff to paid
Top-performing organic posts get amplified with ads, so organic and paid validate each other.
Monthly performance review
Follower quality, engagement, profile visits and inquiry attribution reviewed every month.
What you get
What lands in your hands
- Profile setup and visual guidelines
- Monthly content calendar and creative output
- Publishing and community management across platforms
- Monthly reporting and optimisation notes
FAQ
Questions you probably have
Does social actually work for B2B?
B2B social is not a closing channel, it is a trust channel. Buyers check your profile before a trade show and before an order. It decides whether they contact you at all.
Do we have to supply content?
We provide scripts and templates. You supply product photos, factory clips and key data; our team handles the rest.
Keep exploring
Other services
Marketing CRM for Exporters
WhatsApp, WeChat Work, website chat, Facebook, Instagram and email unified into a single customer-journey timeline.
Learn moreConversion-First Website Building
Custom WordPress export websites — SEO-friendly, fast PageSpeed, mobile-first, with CRM connected at launch.
Learn moreRAG SEO Retainer
A brand knowledge base plus AI drafting, human review and AI-detection reduction — E-E-A-T content that compounds on Google.
Learn more
Free audit
Tell me your product and target market
You get a free keyword opportunity review, a website health check, and a practical growth plan. No script, just the real problems.
Ji Ping · +86 159 0147 6874
gaojiping@xhlmarketing.com
Beijing, China · Serving exporters worldwide
